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Reconnecting Marketing to Markets
Managing Information and Knowledge in Organizations. Alistair Mutch. The Oxford Handbook of Creative Industries. Candace Jones. Key Concepts in Organization Theory. Ann L Cunliffe. Innovation, Technology and Knowledge. Charlie Karlsson. Foresight in Organizations. Patrick van der Duin. Understanding Organizations. Udo Staber.
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Strategy and Organization. Loizos Heracleous. Robert Lee. The Management Idea Factory. Stefan Heusinkveld. Marketing Theory. Professor Michael J Baker.
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Tom Fishburne is founder of Marketoon Studios. Pernod Ricard is making sweeping changes to how it markets brands such as Absolut and Jameson. Hide Comments Show Comments Comments. Leave a comment Cancel reply You must be logged in to post a comment. Close Discover even more as a subscriber This article is available for subscribers only.
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